THE Arab Fashion Council is presenting the Middle East’s first men’s fashion week Jan. 28-30. After this premier, Arab Men’s Fashion Week will take place twice a year each January and June to coincide with the menswear fashion week calendar. “As the only official fashion week established within the region, the Arab Fashion Council is thrilled to launch Arab Fashion Week-Men’s and to begin a new journey to shape the future of the emerging menswear market across the Arab world both by nurturing the creativity of regional designers and, through our continued support to international designers wishing to explore opportunities within the region,” said Jacob Abrian, Founder and CEO of the Arab Fashion Council. Designers from the United Arab Emirates, Lebanon, Iran and Qatar will participate in the week. The Federation de la Haute Couture et de la Mode, the French body that oversees Paris Fashion Week and Haute Couture Week, will also send four emerging menswear designers from Men’s Paris Fashion Week to participate in this event. In all honesty, Arab menswear is not known. And men’s style has traditionally been expressed through the lens of luxury cars. But the Arab Fashion Council has recognized the rise of international streetwear brands entering the Middle East market. During the week, designers will premiere their collections on Facebook Live and Instagram Live, allowing users to view and pre-order the designer’s collections through Instagram Shopping and the ByTribute luxury marketplace. (SD-Agencies) | 