HOT on the heels of Accor Live Limitless’ (ALL) launch during Fliggy Super Brand Day in April this year, Accor has once again united with Fliggy for the return of the Super Brand Day from Aug. 11 to Aug. 28. Partnering with the exclusive rose and jewelry brand ROSEONLY, the campaign “A World of ALL Romantic Wonders” honors Chinese Valentine’s Day in August. By leveraging the ecosystems of TMall and Fliggy, the campaign will touch upon all the ways that romantic experiences and loving memories are enhanced through creative offerings associated with the Super Brand Day. The campaign during Accor Fliggy Super Brand Day will include a fan engagement program featuring exclusive ROSEONLY prizes and cross-promotions at Fliggy and TMall. The campaign includes four key romantic experiential offers. The ALL Romantic Suite Experience is available at 80 inviting Accor hotel destinations across China and is available for stay through Dec. 31. The package enables an escape to a romantic haven in a dreamy suite guestroom with special décor including rose petals and bubble bath while enjoying fascinating views. The ALL Dining Romance package enables guests to reaffirm loving commitments with an intimate dinner menu for two including curated wine and desserts against a romantic backdrop, available at a selection of signature Accor restaurants across China. One of the many choices includes the Hokkaido Dreaming romance menu at Raffles Shenzhen’s KOKONI, with the chef’s pick of Hokkaido themed kaiseki set alongside sweeping views overlooking Shenzhen Bay. The ALL Weekend Intimate Retreat package is available from Aug. 29 through Dec. 26. Guests can stay on a Saturday evening in a selection of over 80 Accor hotels across China depending on the destination, brand and package. The ALL Lucky Gifts package is for those who want the option of choosing an ALL experience from a range of wonderful value for money hotel services. Priced at only 99 yuan (US$14), it is a universal voucher that can be used in different hotels with different offers, including a buffet lunch or dinner, an afternoon tea, parking redemption, a room upgrade, club access and other memorable experiences.(Tang Li) | 