TO bring new dimensions of dining and drinking experiences to guests and to capture the outdoor vitality of summer, Shangri-La has launched “Summer Breeze,” a nationwide food and beverage campaign presenting the Kaleidoscope cocktails, the Liquid Art of Coffee Mixology and Baijiu (Chinese hard liquor) cocktails across 50 hotels on the Chinese mainland. The campaign is running through Aug. 30. A wide selection of outdoor activities with local experiences are also available in the different Shangri-La destinations. Kaleidoscope is a limited-edition blend of cocktails designed by Shangri-La in collaboration with Pernod Ricard. Beefeater Gin, Absolut Vodka and Havana Club Rum 3 Years, three classic spirits of the French-headquartered winemaker, are used for the six cocktails in the Kaleidoscope series. With their vibrant and colorful presentations and innovative recipes, these cocktails are guaranteed to bring delightful drinking experiences. The Liquid Art of Coffee Mixology is a series of mocktails and cocktails blending cold-extracted coffee with various ingredients and alcohol to create new and exciting flavors for coffee drinkers. The Baijiu series, created by Shangri-La’s talented beverage experts, will be introduced in designated hotels around the world from July 1. This series breaks away from the traditional way cocktails are made by using foreign spirits as the base liquor. The elaborate formulation neutralizes various flavors, fully demonstrating the great potential of Chinese liquor in cocktail making and further reinforcing the breadth of its range. The Baijiu series is aimed at catering to the taste preferences of today’s young and millennials. It also reflects the Shangri-La team’s deep respect and salute to the extensive history and culture of this Chinese liquor. During the summer season, Shangri-La hotels on the Chinese mainland will also present seasonal local delicacies and offer a wide selection of outdoor activities with different experiences at many of popular hotel and resort destinations. Guests can choose to hold a campfire party and immerse themselves under the stars in Lhasa and Diqing; they can also enjoy a meal inside a Mongolian yurt along the vast grassland or enjoy the seaside breeze with an evening barbecue in a coastal city like Sanya or Xiamen. Guests can also delight in the metropolitan gardens of Shanghai, Hangzhou, Nanjing and Guangzhou; the beer garden in Beijing and the outdoor beer festivals in Wuhan and Xi’an. “We are always challenging ourselves to create memorable dining and drinking experiences for our guests,” said Andy Chan, vice president for food and beverage (Asian cuisine and beverage) of Shangri-La Group. “This summer we are excited to showcase three new series of drinks and a host of outdoor dining experiences. We took the approach of capturing the essence of traditional spirits and liquor, and then subtly introducing new elements and twists to bring these drinks to a whole new dimension. We also wanted to present novel and unique outdoor dining experiences for our guests to choose from. This is after all what summer is about – relaxing and sharing fun times with family and friends.”(SD News) | 